About
IDEA / OUR UNIQUE OFFER Technological – intellectual worldwide trip planner; individual route on the map with reference to objects and time. Temporal – all information on one source. Financial – budget economy upon “order in one place” principle with additional preferences. Consumer – different sales philosophy – Client support on all stages from trip idea up to return from trip. AUDIENCE Gender: Men and women Age: 20-45 years old, core 30-40 years old (target audience) Household: 2 and more persons Social position: managers, specialists, employees Income: Average and higher Geography: Russia, CIS countries, Eastern Europe Psychographic characteristics: innovators and followers, opinion leaders Values: active, energetic life, family, health, knowledge, cultural and intellectual development. Primary audience – independent travelers, travelers who acquire ready-made tours – B2C market Secondary audience – travel agencies and tour operators – B2B market.